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Bitmark Inc. Privacy Policy

Last updated: 25-NOV 2018

Bitmark Inc. ("Company") provides this Privacy Policy to inform users of our policies and procedures regarding the collection, use and disclosure of personally identifiable information received from users of website located at the bitmark.com domain and subdomains ("Web Site"), and the downloadable and web-based software application (collectively, the "Application"), and any services provided by Company (together with the Website and the Application, the "Services"). Any terms not defined in this Privacy Policy are defined in the Company Terms of Service, located here: https://bitmark.com/terms.

Website Information Collection and Use

It is not necessary to provide Company with your personally identifiable information to use the Web Site, and Company does not collect personally identifiable information in connection with the operation of the Web Site. If you contact Company by email through the Web Site, Company may keep a record of your contact information and correspondence, and may use your email address, and any information that you provide to Company in your message, to respond to you. Company treats this information as it would treat any other unsolicited business correspondence, and has no obligation to keep this information confidential, nor to take any security measures to protect this information.

When you visit the Web Site or use the Website to download an Application, Company's servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This Log Data may include information such as your IP address, browser type or the domain from which you are visiting. For most users accessing the Internet from an Internet service provider, the IP address may be different every time you log on. Company uses Log Data to monitor use of the Web Site and the services we offer via the Web Site and for the Web Site's technical administration.

Application Information Collection and Use

We collect the following information in connection with your use of the Applications, and use it as described:

  • Log Data is collected as part of your use of the web version of the Application. We use Log Data to monitor use of the web version of the Application, to provide the web version of the Application to you, and to improve the web version of the Application and the other Services we provide.
  • Your email address is required to use the web version of the Application. We use your email address to provide the web version of the Application to you and to communicate with you about your use of the Application.
  • Your Bitmark Account Number is used to identify you within the Services and to enable you to use the Services to manage your Bitmark Property System Account, and is visible to other Users of the Services. It is not attached to other personally identifiable information unless (a) you are using the web version of the Application, in which case your Bitmark Account Number is tied to your email address, or (b) you specifically choose to publicly identify your account with an email address or other personal information.
  • The source, title and metadata regarding each Digital Asset managed through our Services, a thumbnail picture of that Digital Asset (only if the Digital Asset is not encrypted), and the associated bitmark. This information is public.
  • Any personally identifiable information you choose to make available within the Services by publicly identifying your account. This information is visible to other users of the Service.
  • Users using the Services to transfer a bitmark from their Bitmark Property System account to another must provide payment information (presently payment card information) We do not ourselves retain or use payment card information. Your payment card information will be retained by our Payment Processor under their privacy policy, which can be found here: https://stripe.com/us/privacy.

As a general matter we use information we collect from you to monitor, research, analyze and report on the usage of the Services, to administer, operate, and improve the Services and our business, to process transactions relating to the use of the Services; and to enforce or exercise any rights in our terms and conditions and enforce compliance with laws and law enforcement.

Public Information

Any information in the Bitmark Property System is permanently and irrevocably public by design. That includes the public key that forms your Bitmark Account Number, the bitmarks themselves, and the records of any transfers of bitmarks to or from your Bitmark Account.

You are not required to disclose any information in your public profile within the Services, and you can encrypt Digital Assets to prevent our Services from creating thumbnails of those Digital Assets. However, any information you provide to us when you publicly identify your account, in the title or metadata of your Digital Asset, or in unencrypted Digital Assets is publicly viewable, and is not in any way confidential or private. Think carefully before disclosing any personally identifiable information in any public forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.

Cookies

Like many websites, Company also uses "cookie" technology to collect additional website usage data and to improve the Web Site and the services offered via the Web Site (including the web version of the Application). A cookie is a small data file that Company's servers transfer to your computer's hard disk. Company does not use cookies to collect personally identifiable information. However, IP addresses are collected by the use of cookies. Company mainly uses "session cookies", which enable certain features of the Web Site and services offered via the Web Site, to better understand how you interact with the Web Site and services we offer via the Web Site, to monitor aggregate usage by our users and web traffic routing on the Web Site, and to improve the Web Site and services offered via the Web Site. This session cookie should be deleted from your computer when you disconnect from or leave the Web Site. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note, however, that if you don't accept cookies, you may not be able to access all portions or features of certain websites.

Web Beacons

We or our email service provider may also use "web beacons" or "tracking pixels". Web beacons or tracking pixels are small graphic images in email messages to determine whether the messages were opened and the links were clicked. If you choose not to receive web beacons / tracking pixels in your emails, you will need to disable HTML images in your email program, but that may affect images in other emails you receive.

Specific Service Providers

Presently, the only third-party analytics service provider we use is Google Analytics. For Google's privacy practices see https://support.google.com/analytics/answer/6004245. To opt out of data recording and analysis by Google, see https://tools.google.com/dlpage/gaoptout.

Do Not Track

We use only session cookies as described above. We do not use cookies to collect personally identifiable information or track users' online activities over time and across different web sites. For more information regarding Do Not Track mechanisms, see http://allaboutdnt.com.

Information Shared with Others

  • We may engage third party service providers to work with us to administer and provide the Services. These third-party service providers have access to information collected through the Services only for the purpose of performing services on our behalf.
  • We may share aggregated information and information about users (but not personally identifiable information) with third parties for industry analysis, targeting advertising or other communications, demographic profiling and other similar purposes.
  • Information collected through the Services including personally identifiable information, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, the information collected through the Services may be disclosed or transferred to the third-party acquirer in connection with the transaction.
  • It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (a) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (b) to enforce our agreements with you or third parties, to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (c) to prevent or stop activity we consider to be illegal or unethical.

Security

We take reasonable measures to protect from unauthorized access, use or disclosure the information that we collect. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

International Transfer

Your information (including personally identifiable information) may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. By using the Services, you consent to this transfer.

Links to Other Sites

The Web Site may contain links to other web sites ("Linked Sites") operated by Company or third parties. Linked Sites may place their own cookies or other files on your computer, collect data or solicit personal information from you. This Privacy Policy addresses only the use and disclosure of information that Company collects through this Web Site. Other sites follow different rules regarding the use or disclosure of the personal information you submit to them. Company does not exercise control over third party Linked Sites. Your use of any Linked Site operated by Company is subject to the terms and conditions provided by Company for such Linked Site. Company encourages you to read the privacy policies or statements of the other websites you visit.

Our Policy Towards Children

This Web Site is not directed to children under 18. If a parent or guardian becomes aware that his or her child has provided Company with personally identifiable information without their consent, he or she should contact Company at support@bitmark.com. If Company becomes aware that a child under 13 has provided Company with personally identifiable information, Company will remove such information from our files.

Choices and Control

  • You can always opt not to disclose information to us, but keep in mind that some information is needed to use the Applications, and if you do not disclose that information, you cannot use the Applications.
  • You can stop us from collecting further information about you through the Services by closing your Services account. You may also be able to add, update, or delete certain information using the Settings functionality of the Applications, including by closing your Services account. However, please be aware that information already incorporated the Bitmark Property System remains publicly visible in the Bitmark Property System, and any information which you previously made public within our Services will remain public in our Services in its then-current form. We may also maintain a copy of the unrevised or deleted information in our records to the extent we believe necessary for legal compliance or protection of our interests. We may also use any aggregated data derived from or incorporating your information after you update or delete it, but not in a manner that would identify you personally.

Changes to this Privacy Policy

Company reserves the right to change this policy at any time without prior notice. Any changes to this policy will be posted here. You are advised to consult this Privacy Policy regularly for any changes. If you have any questions or comments about this Privacy Policy, please contact us at support@bitmark.com.